LARAMIE, Wyo. — The University of Wyoming Athletics Department announced today that it has paid $2 million for a commercial to air regionally during Super Bowl LIX honoring UW alum Josh Allen’s MVP-winning season. According to a release, viewers will see a “glimpse of UW’s role in the superstar’s incredible success story.”
The ad, which is 30 seconds in length, will air in Wyoming and neighboring states. It features Allen’s unlikely rise to superstardom, starting as an unrecruited junior college quarterback all the way to being the NFL’s 2024 MVP, including his stint in Wyoming.
The ad was produced in-house, too. It was crafted by UW Institutional Marketing in collaboration with UW Athletics, according to the department.
“In many respects, Josh’s story is the quintessential UW story. As was the case with Josh — a raw talent whose only Division 1 offer was to play for the Cowboys — the University of Wyoming gives students from all backgrounds an opportunity to learn, grow and prove themselves,” UW Associate Vice President for Marketing and Communication Chad Baldwin said in the release.
He added that he and the rest of the department are honored to celebrate Allen’s meteoric rise and success through the ad.
Super Bowl Sunday is still two days away, but interested parties can view the video now on the University of Wyoming’s YouTube and social media channels. The video is also embedded below:
Allen was the starting quarterback at the University of Wyoming for two seasons, 2016–17, where he helped lead the team to two straight eight-win seasons and two bowl appearances.
