Ready or not, here it comes. The traditional shopping season is a mere days away as retailers of all sizes and locations will be enticing shoppers to spend their money beginning on Black Friday.
In Gillette, it’s Plaid Friday and Small Business Saturday which are known to be two of the biggest shopping days of the season. This year, choosing to support local is absolutely vital to ensuring downtown maintains its vibrancy and everyone’s favorite stores and restaurants stay open in 2022.
“When you shop local, you do more than purchase a gift. You invest in our community, and that’s worth every penny,” Gillette Main Street Executive Director Jessica Seders said.
The name Plaid Friday was born through the idea of weaving individual threads of small businesses together to create a strong fabric that celebrates independent businesses. While Plaid Friday originated in California, it has now spread to local towns across the country.
Plaid Friday now precedes Small Business Saturday so holiday shoppers can turn their two-day, post-Thanksgiving shopping fun into 48 hours of promoting and shopping locally.
For a lot of small-town shops, the next four weeks can make or break an entire year. The big box retailers will dish out cheap deals to lure consumers in to buy additional items. The smaller shops that make a community what it is have plenty to choose from. All it takes is a visit to downtown and see those unique items you won’t see on a television commercial or Black Friday ad.
Many downtown businesses are offering exclusive specials and extended hours both Plaid Friday and Small Business Saturday. For those who prefer to shop electronically, Seders said many local businesses offer online shopping as well for those who wish to keep put their money locally instead of lining the pockets of Amazon.
“Please support our businesses with your dollars and keep them local,” she said.
Downtown is the heart of a community. It’s the first stop for tourists, the grand welcome center to future employers and residents as well as a primary supporter of community events, area nonprofits and so much more.
“Supporting your downtown businesses, especially at this time of year, is so important to every community,” Seders said. “All these small businesses support each other and year-round. This is our chance to support them. They are the backbone of a community, and we invite everyone to come out either on Plaid Friday or on Small Business Saturday and see for yourself.”
2021 Winter Walk Button Campaign is underway
There are so many reasons to visit downtown business and Gillette Main Street has another one. The 2021 Winter Walk Button Campaign started over the weekend and is now in full swing.
For those new to the area or the opportunity, all you do is buy a Plaid Button at the participating businesses for a chance to win a prize per drawing valued at $50 each. The drawings will be held on November 27 and December 4 at all participating businesses.
Even better, the buttons are just $5 each. There are only 250 buttons available, so stroll along Gillette Avenue soon and get them while they last.
“Everyone taking part in this fun event should check each participating merchant to see if their button number is a winner because you may win at a different business than where you purchased your Winter Walk Button,” Seders said.
Participating business in the Winter Walk include CrissCross Chaos, Hands on Pottery, The Ice Cream Café, Katie J’s, Molly Jean Boutique, Pat’s Hallmark, Seconds on the Avenue, Sole Mates, Teacher’s Corner/Kid’s Mart and The Vintage Twine.
Win $200 in downtown dollars
Gillette Main Street never backs away at a chance to show off its downtown pride. There is one week left to get in on a chance to win $200 in Downtown Dollars and this Plaid Friday and Small Business Saturday is a perfect way to get your name in the hat.
All participants have to do is visit participating merchants on November 26 and 27 and have each business sign their Passport. Turn in completed Passports by December 1 at 314 S. Gillette Ave to be entered into the drawing.
Passports will be available at participating merchants listed below.