Lander outdoor equipment company is optics provider for archery Olympics team

Maven Outdoor Equipment Company (Photo: Cowboy State Daily)

By Ellen Fike, Cowboy State Daily
(this story originally appeared on Cowboy State Daily

A Lander outdoor equipment company has been named the official optics provider for the Olympic U.S. archery team during its competition in the Tokyo Olympics.

Maven Outdoor Equipment Company was officially named as the optics provider for the archery team last week in an ad campaign.

“The best deserve only the best,” Maven wrote in a social media post announcing the campaign. “As the official optics provider of the USA Archery Team in Tokyo, we’re excited to do our part in helping the team perform their finest during this year’s games. Be sure to tune in to your local sports provider on July 23-31 to see what makes them the best of the best!”

-- Advertisement – Story Continues Below --

One of the athletes featured in the campaign is Brady Ellison, identified on the Olympics website as one of the athletes to watch on the archery team. Ellison scored a perfect indoor score in archery last year prior to the coronavirus pandemic.

Ellison has competed at more world cup stages and holds more final titles than anyone else in history.

-- Advertisement – Story Continues Below --

According to County 10, the company crafted special spotting scopes and binoculars for the archery team designed in red, white and blue.

The County 10 website also noted Maven was contacted in late June by the archery team’s coach about creating some optics for the athletes, which got the company working quickly to finish everything by mid-July.

-- Advertisement – Story Continues Below --

The archery team will begin competing on Friday, when the Olympics begin.



For all things Wyoming, visit Cowboy State Daily online at and signup for the Cowboy State Coffee Break. Reprinted with permission of Cowboy State Daily. Copyright 2021.