As the state continues to ease restrictions and return to a new normal, the Wyoming Office of Tourism (WOT) and Wyoming Business Council (WBC) have come together to launch an in-state campaign intended to reunite communities and reawaken the local economy, according to a Wednesday release from WOT.
As an extension of the WY Responsibility platform – a campaign launched in the midst of COVID-19 to encourage people to use social distancing as a time to reflect and stay inspired – WOT and its partners will focus on new messaging stressing the crucial role residents play in the recovery phase.
“The WY Responsibly platform was created to be an interim approach to the ‘That’s WY’ brand platform,” said Diane Shober, executive director of WOT. “Now, with restrictions easing and new data emerging, we wanted to take our platform to the next level by urging residents to get out and support all local businesses.”
WOT and WBC is set to launch the campaign this Memorial Day weekend. The month-long campaign will include multiple local radio and TV spots, along with social media components, per WOT.
“We wanted everything to align nicely with the start of summer,” said Shober. “Especially as our national parks and restaurants begin to welcome back visitors.”
Josh Dorrell, chief executive officer of WBC, agreed, encouraging citizens to also take responsibility of their purchasing power to help hometown businesses hit hard by COVID-19.
“We have already seen an overwhelming amount of compassionate, creative ways residents are rallying in support of their communities,” he said. “As we move into a new normal, Wyomingites should be the first to return to the main streets and mainstays; an important step in reclaiming our local economy.”
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