Marketing Study Guides Future of College
(Gillette, Wyo.) Doug Gilbert, CEO of Lone Tree Academics, gave a presentation on the third phase of a marketing study on opportunities to expand higher education offerings at Gillette College.
Besides guiding how the college might develop four-year programs in partnership with the University of Wyoming, the research also will help guide overall strategy for optimizing the college’s offerings toward economic development.
The study examined a 150-mile radius and considered what job skills will be needed in the future compared to the skillset of graduates. With that information, the research could then identify where the gaps lie between the skills employers will be seeking and the skills graduates possess.
The study found health sciences represents some of the largest area where demand for skills is going to be much higher than the number of graduates to fill those positions.
Health sciences was not only the highest, but had an undersupply nearly ten times the next category.
“We’re not producing enough graduates,” Gilbert said.
Other areas where the demand will exceed supply, according to the study, is finance, hospitality and tourism, and marketing.
The areas of oversupply the research identified are STEM fields, education and training, and manufacturing. The STEM fields are those utilizing science, technology, engineering, and math.
While the oversupply was not as great as the undersupply is with medical sciences, there was still a wide gap between it and the next highest category of undersupply, education and training.
The research also examined suggested priorities for the college, dividing these into areas in which the college had strong growth and ability to execute, areas in which resources should be redirected, areas of potential overemphasis, and areas in which its not utilizing its resources.
The study found large areas where the college should redirect resources, such as those in its education and training programs, as well as areas where it was tapping into areas where resources were focused where the college had the ability to deliver.
Speaking after the presentation, Mark Englert, CEO of Gillette College, said the information was going to be useful in helping the college determine where best to put its resources to maximize the economic development benefit of the college.